Guest Lecture By Mr. Anuj Bhatt, Advertising Expert, New Delhi

Mr. Anuj Bhatt has shared his valuable experiences of his career, and told the importance of brand and advertising on consumer buying behavior. According to him brand is the "relationship" with the consumer. Relationships are built on experiences.

The relationship with a consumer constitutes the sum of his experiences with the brand. Because the concept of a brand is the totality of a consumer's experiences with the brand, the consumer "owns" the brand because he owns his experiences with that brand. While focusing on the importance of advertising he said that the basic foundation of advertising is to control and drive consumer behavior toward a product or service.

Slipping sales numbers, reduced customer enthusiasm for new products and customer hesitancy to commit, have the potential to harm your bottom line. Changing consumer behavior through advertising is one method to correct these issues. A well-written, strategically placed advertisement has the power to change consumer behavior if you advertise consistently and deliver what your ad promises.

Mrs Rashmi Prakash Shrivastava Guest Lecture

Mrs. Rashmi Prakash Srivastava, CFO, Amar Ujala has delivered her talk on 5th March, 2014 on the topic “Diversity and Multi-Cultural Environment and Its Impact in Corporate World”. She has emphasized that in a global business environment, cultural understanding is an essential tool for successful communication and relationship building between organizations and audiences. "Diversity is about our relatedness, our connectedness, our interactions, where the lines cross. Diversity is many things - a bridge between organizational life and the reality of people's lives, building corporate capability, the framework for interrelationships between people, a learning exchange, a strategic lens on the world." A benefit of a diverse workforce is the ability to tap into the many talents which employees from different backgrounds, perspectives, abilities and disabilities bring to the workplace.

Motivational talk by Mr. AK Jain

MIT College of Management has organized a motivational talk for management students on 4th December, 2013. . Key speaker was Mr. Arvind Kumar Jain, Director General, Dr. Bhim Rao Ambedkar Police Academy, Moradabad.

He motivated the students to be dedicated and determined towards their goal as both of them are stepping stones of success. Success is the direct outcome of dedication and willingness towards making your dreams come true. There’s no one in this world who doesn’t dream.

However, there are very few who are successful in materializing their dreams. Dreaming big is easy, but it takes a lot of toiling and determination to make the dream a reality

Workshop by Mr. Param Ajjan

MIT College of Management has organized a Workshop on “Building Teams for Tomorrow” on 28/11/13; Expert of the Workshop was Mr. Param Ajjan, CEO Matrix, who is a well known motivational trainer, thinker and innovative thought leader.

MIT College of Management has organized a Workshop on “Building Teams for Tomorrow” on 28/11/13; Expert of the Workshop was Mr. Param Ajjan, CEO Matrix, who is a well known motivational trainer, thinker and innovative thought leader.

The objective of the workshop was to increase the teams understanding of team dynamics and improve how the team works together. Unlike working as a group, working as a team incorporates group accountability rather than individual accountability and results in a collective work product. Management Students played various games; the main team building game was “Building the Bridge”, 5 teams were divided with 20 students in each team. The main goal of whole exercise was to create synergy i.e whole is greater than sum of its parts.

Journal Release- International Journal of Management: MIT College of Management

We are pleased to inform you that the MIT College of Management is releasing First Issue of its Annual International Journal on 27th July 2013 having ISSN . The Journal seeks to provide a platform to research scholars, practicing managers and teachers in business management to present their research findings and share their views and experiences. The journal aims at disseminating information about recent developments in the field of management.

It also provides exploration and open discussion of interdisciplinary Endeavour to the various prevailing problems of Management. It aims at providing high quality research materials and reports to academicians, consultants, professionals and management developers worldwide.” f. Sixth , “Visit of Dr. Kiran Bedi at MIT Campus

Visit of Kiran Bedi

Dr. Kiran Bedi has mesmerized the students by her charismatic personality and magical voice. She emphasized on Personal excellence and gaining confidence. Personal excellence is going beyond simply doing a good job at something.

It is giving an extra effort to be the best you can possible be. It is going beyond self-improvement and personal development. Feeling confident means you are sure of your skills and ability to succeed in a task. It is an internal determination or judgment of how sure you are of your skills. Lack of confidence means you aren't sure that you can complete an activity successfully. Little achievements helps in building confidence, so start from the smallest and you will rise to the highest

International Conference

5 April 2013

International Conference on "Entrepreneurship and New Venture Economies – Strategies for Competitive Sustainable Advantage" was successfully organized on April 5th & 6th, 2013. In the conference 50 delegates presented their papers. Eminent personalities who shared their inputs include:


  • Shri Mangu Singh, Managing Director, DMRC
  • Prof A D N Bajpayi, Vice Chancellor, Himachal Pradesh University, Shimla
  • Prof M. L. Agarwal, Case Study Centre, American University in Emeritus, Dubai
  • Mr. Suresh Jain, Chancellor, TMU, Moradabad
  • Prof V. K. Nangia, IIT Roorkee
  • Prof S. D. Mukherjee, IIT Roorkee
  • Mr Arvind Vadhera, Chairman EPCH
  • Mr. B. K. Pandit, Chairman, Prathama Bank, Moradabad
  • Mr. N. Shekhar, General Manager, Prathama Bank, Moradabad
  • Dr M. M. Sharma, Director, G. K. Welhams, Moradabad


Trade fair : vaishakh Star

Anual Fest : Utkarsh

Every year MIT celebrates its annual festival with great joy and pride.

Corporate Logo designing :Rangoli Competetion

For the over all development of the students, corporate path cell organized corporate logo competition on March 3, 2013 in which students innovated new logo for the company. From this the students also get the knowledge how to create and plan the logo of the companies. They also gave the presentation in front of Judges. Students learnt how to work in a team and how to present themselves in corporate world. As these co-curricular activities are a part of education system so corporate logo competition enhanced mental, intellectual, artistic capabilities.

Jhankar Beats

Culture committee organized Dance Competition on March 22, 20133 in which students actively participated and showed their enthusiasm for such activities apart from studies they also get the chance to show their talent. From this activity they learnt to work in a team and they also learnt how to organize the events.

Rural Market Visit

Rural visit was organized on March 21, 2013. From this visit to village market students gained more knowledge on rural management application aside from the theoretical aspects learned in the classrooms. Students learnt how to deal with rural people and they also interacted with the rural customers, retailers and understood their problems which helped them to make their live project.

Live project Work by Students of the Department

Creativity is the key to excess. And this was what students display in the collage competition..


Student testimonials

"During the entire course I have been provided by world class infrastructure and faculty who helped me grow in every respect of life. At the end, all I needed is an opportunity to get myself placed in my dream company. Thanks to MIT CPC & Placement cell for providing me the platform..

Tusharika Rastogi

"Training and Placement Department is an integral part of our institute. Training activities are organized throughout the year in an effort towards preparing the prospective students for campus interviews.

Charu Sharma

"CPC not only provided me the global environment but also made me corporate ready. Rigor and structure of the course has been designed keeping in mind the uncertain challenges that we would face in the corporate world.

Arpit Agarwal